Hi Everyone,

As a development officer for a small charity my role is varied somewhat. My current project is to secure some local commercial/corporate partnerships. This is an exciting new challenge but also slightly terrifying at the same time.

I’ve been able to secure a 10-minute opportunity to give a presentation at a business networking event at the end of this week. Therefore, in my effort to research (and give the impression that I know what I’m talking about), I have found some impressive stats, these include:

·       94% of customers think that businesses should do more than just make money, they should give back.

·       91% of customer think business should support their local communities

·       80% are likely to switch brands (equal in quality and price) to one that supports a charity.

However…..these stats are all from America and they vary dependent on the website you look at.

There are a lot of online American articles that share that businesses that give, result in gaining more customers, higher customer loyalty and an increase in income. Therefore, a win for the business and a win for the charity. I am hoping the UK is similar in this regard and therefore I can encourage businesses to give not only because it’s good to do, but that it is also an excellent marketing opportunity for them.  

So far, I have found the Work for Good website very helpful. But if any of you can provide further guidance, links etc. I would very much appreciate it.

Thanks so much in advance. 👍

Nick 😀