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Marketing & Comms
Fundraising Wisdom #4 - Timing
Craig Schoolkate Digital Fundraising & Marketing Executive at Barnardo's Posted 2 months ago
Hello everyone,
Today's quote is short, but powerful if you take it seriously.
It's from Dr. Beth Breeze from the University of Kent.
"Timing is everything for asking."
Timing considers:
- What's going on in the life of the supporter
- The urgent needs of your beneficiaries
- What's going on in the world
- What your charity is doing
- The season
Among other factors.
You can have the thoroughly-researched creatives for your appeal. Your audience targetting can be set up perfectly. You're ready to go. But...
Is now the right time for this ask?
It's worth taking some time to find out.
Best regards, Craig Schoolkate
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