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What are your top tips for public fundraising campaigns?

Sharon Kennedy Employee Engagement Consultant at Engage & Prosper Posted 9 months ago

Hi, I'm new, glad to be here and learn more about the sector from you charity professionals.

I'm looking to better understand any top tips in public fundraising campaigns specifically for activity challenges walk, run, etc where we want to get individuals as well as corporate partners involved and raising money.

Any advice very much gratefully received. We are in ready to launch ish mode, but wanting any last extra tips to ensure we are not missing anything.

Thank you Charity Connect Community!

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ADESEYE RAJI Staff PANEL

SUPPORT WORKER AND WORDPRESS DEVELOPER at ADETECH DIGITAL 4 months ago

Based on my experience as a WordPress developer for various charities, here are key strategies for effective public fundraising campaigns."
Rewrite the first paragraph

*Before Launch*

1. Define a clear goal: Specific, measurable, achievable, relevant, and time-bound (SMART).

2. Identify your audience: Understand demographics, interests, and motivations.

3. Craft a compelling story: Share the impact, benefits, and urgency.

*Campaign Strategy*

1. Leverage social media: Utilize platforms, hashtags, and influencers.

2. Engage ambassadors: Partner with passionate advocates.

3. Offer incentives: Rewards, recognition, or exclusive updates.

4. Optimize messaging: Clear, concise, and visually appealing.

5. Utilize email marketing: Targeted campaigns and updates.

*Donation Process*

1. Streamline donation process: Easy, secure, and mobile-friendly.

2. Provide multiple payment options.

3. Offer recurring donations.

4. Send timely acknowledgments and updates.

*Community Building*

1. Share progress: Regular updates and milestones.

2. Encourage sharing: Social media, word-of-mouth, and events.

3. Host events: Fundraising, awareness, and community engagement.

4. Recognize contributors: Publicly acknowledge and thank donors.

*Post-Campaign*

1. Evaluate success: Metrics, lessons learned, and areas for improvement.

2. Stewardship: Continue engaging and updating donors.

3. Build relationships: Convert donors into long-term supporters.

*Bonus Tips*

1. Transparency: Clearly display goals, progress, and usage of funds.

2. Authenticity: Share personal stories, struggles, and successes.

3. Gratitude: Express genuine appreciation to donors and supporters.

By implementing these strategies, you'll run a successful public fundraising campaign that resonates with your audience and achieves your goals. Note am a WordPress website developer in case you need assistant regarding that.

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Sharon Kennedy Staff PANEL

Employee Engagement Consultant at Engage & Prosper 4 months ago

ADESEYE RAJI thank you, this is a great framework and strategy and I can see how it can be very effective. Appreciate you taking the time to share. Thanks Sharon

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Jimmy James Staff PANEL

Principal at Minerva Fundraising Consultancy 8 months ago

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Hi Sharon,

I've just looked at your website - and your question slightly confuses me !

What is your business aim ?

Do you want top tips to train individuals and/or groups in organising their fundraising events ?

Or have you specific charities lined up that you want individuals and corporates to raise money for through events ?

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Sharon Kennedy Staff PANEL

Employee Engagement Consultant at Engage & Prosper 6 months ago

Jimmy James apologies Jimmy, I can see why that would do that : O ). I have a number of irons in fires and so it wasnt really about my employee engagement business but wider charity initiatives and matters. I volunteer for several and want to increase my expertise in that area personally and in terms of support and advice to others.

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Jimmy James Staff PANEL

Principal at Minerva Fundraising Consultancy 6 months ago

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Sharon Kennedy Hi Sharon

Since I wrote the above in July, I see you have received a number of really helpful replies.

I hope all goes well !

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Vevina Quigley Staff PANEL

Charity Development Manager at Web Presence 8 months ago

Hi Sharon,

Welcome to the Charity Connect Community!

Your upcoming activity challenges sound exciting! Here are a few recommendations from my experience of organising events & campaigns in the charity sector:

Use Social Media: This has already been mentioned but it's really important to share engaging content and updates to build excitement. Keep messaging and branding consistent across all platforms.
Engage Corporate Partners: Reach out early and offer visibility for their involvement or offer tangible rewards for the top workplace fundraisers e.g. badges, certificates, or promo shout-outs. Healthy competition works well in corporate fundraising.
Tell Personal Stories: Highlight how your cause impacts lives & what the funds will help with. Provide a range of donation impacts, e.g., "£100 will help X, £500 will allow us to X, £1,000 etc."
Easy Registration: Make signing up simple and quick.
Google Ad Grant: If your cause is eligible, you can look into unlocking the Google Ad Grant to cover the costs of advertising your campaigns via Google Ads. We use this grant to set up fundraising, awareness & recruitment campaigns for our charity partners and direct relevant traffic to their website, so it's worth exploring.

Hope some of this is beneficial & feel free to reach out if there is anything I can help with.

All the best & good luck with the launch,
Vevina

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Sharon Kennedy Staff PANEL

Employee Engagement Consultant at Engage & Prosper 6 months ago

Vevina Quigley very helpful thank you. We are doing this, however very helpful to see we are along the right lines! Thank you. Sharon

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Vevina Quigley Staff PANEL

Charity Development Manager at Web Presence 6 months ago

Sharon Kennedy you’re definitely on the right path! Do you have tracking and analytics available for your website and/or live campaigns? This is the next step I’d recommend as the data insights can help you understand what’s working and where you might need to adjust.

Looking into what the data supports or confirms about audience engagement, customer journey on your website, campaign optimisation etc. can be a powerful way to refining your approach.

We offer a pro bono service to help charities unlock the Google Ad Grant, which includes a solutions strategy tailored to your cause. If your team already has access to the grant but would find the strategy beneficial, I'd be more than happy to help.

V 😁

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Anne Maton Staff PANEL

Fundraising Manager at The Parks Foundation 8 months ago

Hi Sharon,

Welcome to the community.

My experience of these sort of fundraising initiatives is that they are hard work and require a lot of repetition ... telling people about it (PR and comms), reminding participants of what's expected of them, giving help and tips to get them to their target, chasing monies by certain dates, then thanking and getting fundraised income post-event.

The bigger charities tend to sign-up for other charities events (so you can follow the fundraising journey with them and get their pack, etc), but you may prefer to simply call a charity you really admire and ask for a bit of advice.

Ultimately, the more communications you can share via supporters' preferred channels (such as participant stories, impact, what's in it for me, photos, sharing participant posts, etc) the better.

I hope it goes well.

Anne

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Sharon Kennedy Staff PANEL

Employee Engagement Consultant at Engage & Prosper 6 months ago

Anne Maton thank you I agree and this is good to consider. Thanks Sharon

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Juliet Sanders Staff PANEL

CEO at Feeding Families 8 months ago

Build relationships! Corporates are bombarded with requests for these and individuals have giving fatigue. It's who you know who believes in what you do so start there.

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Sharon Kennedy Staff PANEL

Employee Engagement Consultant at Engage & Prosper 8 months ago

Juliet Sanders Thank you, very helpful. Relationships are key, and shared values, great reminder.

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Julie Thomas Staff PANEL

Voluntary Receptionist at Mind 8 months ago

You must advertise the walk on social media or put up posters. I always explained why the money is raised and if possible give prizes for the biggest amount collected by an individual.

For sponsors I would contact the Community Champions at the supermarkets such as Tesco, Sainsbury's and Asda. They might not give you money but maybe drinks or food.

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Sharon Kennedy Staff PANEL

Employee Engagement Consultant at Engage & Prosper 8 months ago

Julie Thomas Thank you for the tip with prizes, hadn't thought of this! Also the Community Champions for sustenance. Lovely idea and great advice. Any ideas how we contact these community champions at the supermarkets?

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Julie Thomas Staff PANEL

Voluntary Receptionist at Mind 8 months ago

Sharon Kennedy I always ask at the Customer Service desk if I can speak to the Champions.

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