Emma Greenough
Marketing & Comms
I need to write a communications strategy for our charity, and I wondered if anyone had any templates or examples they would be happy to share?
Many thanks!
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Christina Quek Staff PANEL
Director at Sonia Community
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Hi Susannah,
I do not have a fixed template as it varied, depending on who am I communicating to. Are they for internal use or are they for external use? If they are for external use, I would consider the following :
1. is communications strategy seeking funders?
2. Is this for gaining support?
There are a few things you should include in the communication strategy :
A. Executive strategy (depending on who is your target. Sharp, concise and targeted. Also use words that are relevant to the communicated method and audiences)
B. Aims
C. Methods (do give statistics - from your SM to support the methods)
- what methods would be employ
- why the chosen methods and
- how many audiences are you going to reach
D. What are the strengths of this strategy
E. Summary
In whatever you write, you must remember to put in statistics to support your strategy. Happy to chat.
Blessings.
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Arman Alan Ali Staff PANEL
Freelance Public Relations Consultant at Various
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This usually works:
- Introduction and background
- Objectives
- Positioning and Key messages
- Key audiences
- Communications tools
- Timing and implementation plan
- Evaluation and review
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Jason Hart Staff PANEL
Director at Heorot Consulting Ltd
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Is this relating to a project or task specific and to internal stakeholders or something else?
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Carmen Gonzalez Staff PANEL
Development Director at The Baytree Centre
Susannah
I have a great template a one pager which I love and can share with you but if possible through your email
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Susannah Walker Staff PANEL
Co-Founder at Make Space for Girls
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Farrah Morde Staff PANEL
Marketing and Impact Coordinator at FEAST With Us
Carmen Gonzalez Hi Carmen! Would you be happy to share this with me? I am too looking for some other charities' examples. Thank you!
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Mike Preston Staff PANEL
Between Roles at Between Roles
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